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News from C21: Northern Alliance buys into drama

Scandinavian production house Northern Alliance Group has acquired a Swedish drama developer as it steps up its activities in the genre. Nice Entertainment, based in Stockholm, will become Northern's creative and business development department for fiction, with aspirations to build a library of film and TV rights for the Nordic and international markets. The company currently develops and produces drama and scripted entertainment.

The pan-Nordic Northern Alliance already owns several prodcos in the region, including Baluba in Sweden, Monster in Norway, Moskito in Finland and Gong in Denmark.

"The acquisition of Nice by Northern Alliance is the first step in our drama expansion," said Morten Aass, CEO of Northern Alliance.

"Nice is the perfect Swedish complement to our strong drama bases in Norway and Finland, and we see great opportunities for developing and implementing drama coproductions across the Scandinavian region and with other European partners."

Patrick Nebout, head of business development and executive producer at Nice, added that the company is now focusing on buying up literacy options and rights for TV and film adaptations.

Northern Alliance provides content for Nordic World, a programme sales alliance established by Scandinavian broadcasters and producers in the region.

In related news, the distributor has sold Danish fashion show format Shop Amok in Europe.

The series, which aired on ProSiebenSat.1's female-skewing German pay-TV channel Kanal 4 earlier this year, has been picked up by Antena in Romania and MTV in Russia.

Nordic World is also expecting to secure deals with broadcasters in Germany, Spain, Italy and Belgium.

Jan Salling, chief operating officer and director of sales for Nordic World, said the format was also generating interest in the Middle East.

Shop Amok, produced by Gong Media, sees three girls given 30 minutes to 'ransack' a shop, before their boyfriends try to match the items of clothing to their girlfriends. The boy who makes the most matches wins a new wardrobe for their partner.

Local adaptations of Shop Amok are expected to air this autumn.


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