Bradford City AFC is an underdog, but also a sleeping giant. It is as a founding member of  the  English  football  league.  It  has  huge  training  grounds.  A  training  academy  for young talent. A stadium fit for Premier League use. A place where families have met up  for  generations.  A  club  steeped  in  tradition  in  the  heart  of  a  Northern  city.    In  a cultural melting pot. Working class. With a dedicated and passionate fan base. Which has  become  even  more  closely  knit  after  one of  the  greatest  tragedies  in  football occurred when the stadium burned down.The ingenious twist of this truly unique story: the two Germans are the antithesis to the greed of the insatiable forces at work in the English football El Dorado.  They want to achieve  sports  and  business  success  using  a  completely  different  concept  than  the incredibly wealthy competition. And we, as the viewers, can join in this nerve-racking journey to the top. The new owners, the football experts Edin Rahic and the self-made entrepreneur, Stefan Rupp, want to turn their “matter of heart” into a success. In a commercially sound, reliable and down-to-earth manner. And they want to achieve this in an environment  where oligarchs, sheiks or  Chinese investor groups compete  with very different means.