Bradford City AFC is an underdog, but also a sleeping giant. It is as a founding member of the English football league. It has huge training grounds. A training academy for young talent. A stadium fit for Premier League use. A place where families have met up for generations. A club steeped in tradition in the heart of a Northern city. In a cultural melting pot. Working class. With a dedicated and passionate fan base. Which has become even more closely knit after one of the greatest tragedies in football occurred when the stadium burned down.The ingenious twist of this truly unique story: the two Germans are the antithesis to the greed of the insatiable forces at work in the English football El Dorado. They want to achieve sports and business success using a completely different concept than the incredibly wealthy competition. And we, as the viewers, can join in this nerve-racking journey to the top. The new owners, the football experts Edin Rahic and the self-made entrepreneur, Stefan Rupp, want to turn their “matter of heart” into a success. In a commercially sound, reliable and down-to-earth manner. And they want to achieve this in an environment where oligarchs, sheiks or Chinese investor groups compete with very different means.