ÁSTRÍÐUR tells the story of a young woman at a crossroads in her life. After
"nishing business university in Denmark she leaves her boyfriend, family and
friends behind to move to Iceland, where she is originally from, to carve out a new
life and career. Before long she "nds herself in the midst of hilarious office drama
and romance. ÁSTRÍÐUR was extremely well received when it aired in Iceland in
2009 and reviewed as being both relatable and funny. A second series is currently
The series is set in the spring of 2008, before the economic meltdown, when problems at the office had more to do with the strength of the coffee rather than the toxicity of subprime mortgages.
Ástríður, a woman in her early thirties has just moved back to Iceland from Denmark where she lived and studied for most of her twenties. She leaves behind her artist mother and a boyfriend of many years, perhaps more importantly she also leaves behind a way of life tainted by her mother’s liberal upbringing and her free spirited boyfriend, determined to carve out a new life and career path in the world of business.
A recent graduate from business university, Ástríður starts a new job at a large firm in the finance sector and tries to find her footing. It doesn’t start well, her &oral outfit, big necklace, embroidered bag and big mouth show just how out of touch she is with finance fashion and etiquette. Luckily she finds a friend in her uncle who works at the same firm who tries to help her in between his own hilarious mid-life crisis induced problems.
It doesn’t take long before Ástríður finds herself falling for a co-worker who happens to be in a relationship with a rival employee who feels threatened by the arrival of another beautiful career minded woman at the office. The ensuing turn of events is both dramatic and romantic but always funny.
ÁSTRÍÐUR was well received and garnered rave reviews when it aired in late 2009 and a second series is currently in development.