Ann Christin Siljan will fill the newly created position, reporting to chief operating officer Jan Salling.
Siljan was previously producer and executive producer for format development and sales at Zodiak-owned Mastiff, which fits in with Nordic World’s recent push http://www.c21media.net/archives/78019 into the formats business.
At Mastiff, Siljan worked on Trinny & Susannah: Mission Norway, which saw the British duo transforming Norwegian fashion failures for the country’s Fem channel, where it won record ratings. She also worked on Fort Boyard Norway, Don’t Tell The Bride and Norway’s Ugliest Room.
Nordic CEO Espen Huseby said: “Ann Christin’s skill, experience and insight, particularly in the major growth area of formats, will enable us to respond to the escalating global demand.”
She will take up her position at Nordic World on August 1.
Clive Whittingham 06-06-2012 ©C21Media